After a recent 1st place win at the inaugural GABS Can Design Awards, Little Bang continues to push the boundaries of can design technology with our first Hazy IPA release. What’s it called? Well… that’s complicated.
We’ve spent many hours and days toying with the often challenging technologies that make our digital printing system unique, building a process to produce algorithmically designed labels that are truly one-of-a-kind.
The haze craze presented us with the perfect opportunity to explore this technology, in the silliest possible way, of course.
Every week it seems there’s a new batch of Hazy IPAs on the market, all jostling for attention in this intensely trendy space, so we figured – why not add a few thousand more?
Every single can of our new Hazy IPA has a unique name and label. Every. Single. Can. So customers can be assured that when they purchase this Hazy IPA, they will definitely be the first person to post it on Instagram. They’ll also be the last, because there is no other can of Hazy IPA like the one they have in their hand. And as a bonus, the beer is delicious!
It’s Hazy IPA the way we love it, super aromatic and fluffy, but still solid and satisfying. A touch more bitter bite and a little bit less sugar delivers a snappier, more sessionable hazy experience.
Batch number one of Little Bang Hazy IPA is 12,000 cans, with 12,000 unique names and labels, giving literally every customer their very own once-off Hazy IPA experience.